From: Subject: Putting local firms on YouTube | Wilkes-Barre News | The Times Leader Date: Sun, 14 Mar 2010 19:36:27 -0400 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01CAC3AD.A3B18880" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5579 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01CAC3AD.A3B18880 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Content-Location: file://C:\Documents and Settings\Scott\My Documents\My Webs\Video Innovations The Times Leaderabrev.htm =EF=BB=BF Putting local firms on YouTube | = Wilkes-Barre News | The Times Leader
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  • 3D""=20

    Posted: January 26
    Updated: Today at 6:26 = AM
    =20
    Putting=20 local firms on YouTube

    Man with business in Plymouth has channel on Web site that promotes = regional=20 businesses.

    By RALPH NARDONE Times Leader Correspondent

    The Internet site YouTube is not just a venue for amateur videos.

    3D""=20=20

    Scott Cannon, owner of Video Innovations in Plymouth, = operates=20 the Wyoming Valley Business Channel on YouTube.

    Submitted photo

    It can also be used as a powerful marketing tool. Just ask Scott = Cannon,=20 owner of Video Innovations in Plymouth.

    Cannon launched a channel on the global Web site devoted to promoting = businesses in Northeastern Pennsylvania.

    Cannon started on YouTube the Wyoming Valley Business Channel, which = he=20 emphasizes is an inexpensive way to post professional-quality videos and = draw in=20 new customers.

    =E2=80=9CVideo on the Internet is relatively new, but more and more = buyers look=20 online, and that number is growing by leaps and bounds every = year,=E2=80=9D he said.=20

    Posting online video has more impact on these consumers versus = putting up Web=20 pages that are =E2=80=9Cjust words on a screen.=E2=80=9D There is = research that shows consumers=20 perceive people depicted in promotional videos as = =E2=80=9Cexperts,=E2=80=9D he said.

    The majority of local businesses should consider how much more = attention=20 their Web site would get if it included video showing actual product=20 presentations.

    To promote the business channel, Cannon will give away a $600, = two-minute=20 =E2=80=9Cinfomercial package=E2=80=9D to one independent business within = a 75-mile radius.=20 Entrepreneurs interested in applying can visit http://www.videoinnovations.com= /.

    Using the business channel can eliminate the need and expense in = developing a=20 Web site altogether, Cannon said. And, users can monitor the success of = their=20 promotion easily by visiting YouTube.

    Local companies Abe=E2=80=99s Hot Dogs on Barney Street in = Wilkes-Barre, Death Row=20 Motorcycles in Drums, and Blacksheep Advertising in Shavertown utilized = Video=20 Innovations. In one year, the video for Abe=E2=80=99s posted on YouTube = had 7,300=20 viewers, Cannon said.

    Frank Stancato, owner of Death Row Motorcycles, said online video = provides a=20 better method of promotion than traditional advertising because it = =E2=80=9Ceducates=E2=80=9D=20 the consumer.

    The video for Death Row =E2=80=9Chelped tremendously,=E2=80=9D = Stancato said. It allowed=20 consumers to witness what makes his motorcycles special, such as the = workmanship=20 and quality parts used. That makes them more apt to buy, he added.

    Video Innovations creates the videos at the business location, = bringing the=20 viewer right into the operation at a price ranging from $600 to $1,800. = Stancato=20 said the whole deal is =E2=80=9Cpretty nice and a good = price.=E2=80=9D

    All are made to =E2=80=9Ctell the story=E2=80=9D of the business and = its products, Cannon=20 said.

    Cannon, a proud native of the region, encourages consumers to buy = from local=20 businesses whenever they can. With 20 years=E2=80=99 experience making = commercial videos=20 coupled with production time at local television stations, he mates his=20 experience with a fascination in making commercial videos.

    In the 1980s, every company wanted a video tape to hand out to = consumers,=20 Cannon said. That has not changed, he said, but the =E2=80=9Cdelivery = method=E2=80=9D changed=20 with the digital age.

    The prize package winner will be announced on Feb. 2.



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Copyright 2005-2007 Adobe Systems Incorporated. All rights reserved. var isIE =3D (navigator.appVersion.indexOf("MSIE") !=3D -1) ? true : = false; var isWin =3D (navigator.appVersion.toLowerCase().indexOf("win") !=3D = -1) ? true : false; var isOpera =3D (navigator.userAgent.indexOf("Opera") !=3D -1) ? true : = false; function ControlVersion() { var version; var axo; var e; // NOTE : new ActiveXObject(strFoo) throws an exception if strFoo isn't = in the registry try { // version will be set for 7.X or greater players axo =3D new ActiveXObject("ShockwaveFlash.ShockwaveFlash.7"); version =3D axo.GetVariable("$version"); } catch (e) { } if (!version) { try { // version will be set for 6.X players only axo =3D new ActiveXObject("ShockwaveFlash.ShockwaveFlash.6"); =09 // installed player is some revision of 6.0 // GetVariable("$version") crashes for versions 6.0.22 through = 6.0.29, // so we have to be careful.=20 =09 // default to the first public version version =3D "WIN 6,0,21,0"; // throws if AllowScripAccess does not exist (introduced in 6.0r47) =09 axo.AllowScriptAccess =3D "always"; // safe to call for 6.0r47 or greater version =3D axo.GetVariable("$version"); } catch (e) { } } if (!version) { try { // version will be set for 4.X or 5.X player axo =3D new ActiveXObject("ShockwaveFlash.ShockwaveFlash.3"); version =3D axo.GetVariable("$version"); } catch (e) { } } if (!version) { try { // version will be set for 3.X player axo =3D new ActiveXObject("ShockwaveFlash.ShockwaveFlash.3"); version =3D "WIN 3,0,18,0"; } catch (e) { } } if (!version) { try { // version will be set for 2.X player axo =3D new ActiveXObject("ShockwaveFlash.ShockwaveFlash"); version =3D "WIN 2,0,0,11"; } catch (e) { version =3D -1; } } =09 return version; } // JavaScript helper required to detect Flash Player PlugIn version = information function GetSwfVer(){ // NS/Opera version >=3D 3 check for Flash plugin in plugin array var flashVer =3D -1; =09 if (navigator.plugins !=3D null && navigator.plugins.length > 0) { if (navigator.plugins["Shockwave Flash 2.0"] || = navigator.plugins["Shockwave Flash"]) { var swVer2 =3D navigator.plugins["Shockwave Flash 2.0"] ? " 2.0" : = ""; var flashDescription =3D navigator.plugins["Shockwave Flash" + = swVer2].description; var descArray =3D flashDescription.split(" "); var tempArrayMajor =3D descArray[2].split("."); =09 var versionMajor =3D tempArrayMajor[0]; var versionMinor =3D tempArrayMajor[1]; var versionRevision =3D descArray[3]; if (versionRevision =3D=3D "") { versionRevision =3D descArray[4]; } if (versionRevision[0] =3D=3D "d") { versionRevision =3D versionRevision.substring(1); } else if (versionRevision[0] =3D=3D "r") { versionRevision =3D versionRevision.substring(1); if (versionRevision.indexOf("d") > 0) { versionRevision =3D versionRevision.substring(0, = versionRevision.indexOf("d")); } } var flashVer =3D versionMajor + "." + versionMinor + "." + = versionRevision; } } // MSN/WebTV 2.6 supports Flash 4 else if (navigator.userAgent.toLowerCase().indexOf("webtv/2.6") !=3D = -1) flashVer =3D 4; // WebTV 2.5 supports Flash 3 else if (navigator.userAgent.toLowerCase().indexOf("webtv/2.5") !=3D = -1) flashVer =3D 3; // older WebTV supports Flash 2 else if (navigator.userAgent.toLowerCase().indexOf("webtv") !=3D -1) = flashVer =3D 2; else if ( isIE && isWin && !isOpera ) { flashVer =3D ControlVersion(); }=09 return flashVer; } // When called with reqMajorVer, reqMinorVer, reqRevision returns true = if that version or greater is available function DetectFlashVer(reqMajorVer, reqMinorVer, reqRevision) { versionStr =3D GetSwfVer(); if (versionStr =3D=3D -1 ) { return false; } else if (versionStr !=3D 0) { if(isIE && isWin && !isOpera) { // Given "WIN 2,0,0,11" tempArray =3D versionStr.split(" "); // ["WIN", "2,0,0,11"] tempString =3D tempArray[1]; // "2,0,0,11" versionArray =3D tempString.split(","); // ['2', '0', '0', '11'] } else { versionArray =3D versionStr.split("."); } var versionMajor =3D versionArray[0]; var versionMinor =3D versionArray[1]; var versionRevision =3D versionArray[2]; // is the major.revision >=3D requested major.revision AND the = minor version >=3D requested minor if (versionMajor > parseFloat(reqMajorVer)) { return true; } else if (versionMajor =3D=3D parseFloat(reqMajorVer)) { if (versionMinor > parseFloat(reqMinorVer)) return true; else if (versionMinor =3D=3D parseFloat(reqMinorVer)) { if (versionRevision >=3D parseFloat(reqRevision)) return true; } } return false; } } function AC_AddExtension(src, ext) { if (src.indexOf('?') !=3D -1) return src.replace(/\?/, ext+'?');=20 else return src + ext; } function AC_Generateobj(objAttrs, params, embedAttrs)=20 {=20 var str =3D ''; if (isIE && isWin && !isOpera) { str +=3D ''; for (var i in params) { str +=3D ' = '; } str +=3D ''; } else { str +=3D ' '; } document.write(str); } function AC_FL_RunContent(){ var ret =3D=20 AC_GetArgs ( arguments, ".swf", "movie", = "clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" , "application/x-shockwave-flash" ); AC_Generateobj(ret.objAttrs, ret.params, ret.embedAttrs); } function AC_SW_RunContent(){ var ret =3D=20 AC_GetArgs ( arguments, ".dcr", "src", = "clsid:166B1BCA-3F9C-11CF-8075-444553540000" , null ); AC_Generateobj(ret.objAttrs, ret.params, ret.embedAttrs); } function AC_GetArgs(args, ext, srcParamName, classid, mimeType){ var ret =3D new Object(); ret.embedAttrs =3D new Object(); ret.params =3D new Object(); ret.objAttrs =3D new Object(); for (var i=3D0; i < args.length; i=3Di+2){ var currArg =3D args[i].toLowerCase(); =20 switch (currArg){=09 case "classid": break; case "pluginspage": ret.embedAttrs[args[i]] =3D args[i+1]; break; case "src": case "movie":=09 args[i+1] =3D AC_AddExtension(args[i+1], ext); ret.embedAttrs["src"] =3D args[i+1]; ret.params[srcParamName] =3D args[i+1]; break; case "onafterupdate": case "onbeforeupdate": case "onblur": case "oncellchange": case "onclick": case "ondblclick": case "ondrag": case "ondragend": case "ondragenter": case "ondragleave": case "ondragover": case "ondrop": case "onfinish": case "onfocus": case "onhelp": case "onmousedown": case "onmouseup": case "onmouseover": case "onmousemove": case "onmouseout": case "onkeypress": case "onkeydown": case "onkeyup": case "onload": case "onlosecapture": case "onpropertychange": case "onreadystatechange": case "onrowsdelete": case "onrowenter": case "onrowexit": case "onrowsinserted": case "onstart": case "onscroll": case "onbeforeeditfocus": case "onactivate": case "onbeforedeactivate": case "ondeactivate": case "type": case "codebase": case "id": ret.objAttrs[args[i]] =3D args[i+1]; break; case "width": case "height": case "align": case "vspace":=20 case "hspace": case "class": case "title": case "accesskey": case "name": case "tabindex": ret.embedAttrs[args[i]] =3D ret.objAttrs[args[i]] =3D args[i+1]; break; default: ret.embedAttrs[args[i]] =3D ret.params[args[i]] =3D args[i+1]; } } ret.objAttrs["classid"] =3D classid; if (mimeType) ret.embedAttrs["type"] =3D mimeType; return ret; } ------=_NextPart_000_0000_01CAC3AD.A3B18880 Content-Type: application/octet-stream Content-Transfer-Encoding: quoted-printable Content-Location: file:///C:/Documents%20and%20Settings/Scott/My%20Documents/My%20Webs/Video%20Innovations%20The%20Times%20Leader_files/button1.js /* Copyright 2000-2004 Clickability Inc. */ /* Clickability ButtonServer v4.01 */ document.write('